Medware Advisory · Confidential briefing View as website → The Work → May 2026
Medware Advisory

The AI guide for
healthcare leadership.

Lead your organisation on AI. In plain language. An eight week mentorship engagement, by appointment, for leaders of healthcare and pharmaceutical organisations who need to be fluent without becoming technical.

Why this practice exists

Healthcare and pharmaceutical leaders are being asked to lead on AI before anyone has trained them on it. Boards expect a position. Teams expect direction. Partners and regulators expect a coherent answer. Most of what is on offer is generic training, vendor pitches, or theory. Medware Advisory is the operator alternative.

19
AI products shipped
17+
Yrs pharma & medtech
4
Papers in review
8 wk
Engagement length

What you walk away with

01
You can lead conversations on AI, in any room. Boardroom, executive team, doctors, pharmaceutical partners, regulators. You will be the most informed person in any of those rooms and you will sound it. Without overclaiming. Without using language you do not understand.
02
You personally produce more in less time. Less email triage. Less meeting prep. Less rework. Less reading you do not have time for. The hours that AI gives you back go to the work only you can do.
03
Your attention is on the right AI bets. You will know how to tell a high leverage application from an expensive demo. A written "yes" list and a written "no" list, with the reasoning behind each.
04
You are fluent, not technical. You do not need to learn to code. You need to know what a competent person needs to know to make the right decisions and the right hires. That is where the line is drawn.

How we work together

One to one mentorshipCEO, executive, director
Eight weeks. Six private working sessions plus between session access. The flagship engagement.
From AUD $24,0008 weeks
Team programsExecutive & commercial teams
Eight weeks. Workflow Discovery interviews, four team sessions, individual check ins. Pre and post KPI measurement.
From AUD $32,000Up to 8 participants
Board & executive sessionsSingle event
A confidential 60 to 90 minute session that resets the room's posture on AI for the next twelve months.
From AUD $8,500Per session
KeynoteConferences & offsites
Plain language, executive grade, no theatre. Healthcare and AI specialist keynote, 45 to 60 minutes.
From AUD $10,000Per keynote
Monthly retainerAfter the eight week engagement
Standing access. One monthly working session, between session access, quarterly written AI posture brief.
From AUD $5,500Per month

About the founder

Matt Martin Founder · Medware Group

Most people advising healthcare leadership on AI have not built anything with it. Matt has built nineteen products with AI as a daily working partner, across four operating companies. He came to that work from the inside of the industry, not from outside it.

Seventeen years in pharmaceutical sales and management, followed by sixteen years building healthcare software used by doctors, hospitals, and pharmaceutical companies. Across those two careers, Matt has worked with nearly every major pharmaceutical company in Australia, Pfizer and Vertex in the United States (Vertex on a global basis), Takeda across the Middle East, and many others throughout Europe.

Today, that operating relationship continues through the Medware Group. Pfizer Australia is a customer of Medflow and Medcast Media. Novo Nordisk is a Medcast sponsor. InServio is a customer of both Medcast and Medflow. Two further engagements are currently in negotiation, one with a top-tier global pharmaceutical company and one with a major United States software company. Four working papers on AI in healthcare are currently in review.

33
Yrs pharma & healthcare software
4 / 19
Companies / products
6
Markets served
Pharmaceutical relationships, past and present
Pfizer · Vertex · Takeda · Novo Nordisk · InServio · and others across Australia, the United States, the Middle East, and Europe
linkedin.com/in/matt-martin-34345914 · Sydney, Australia
Where the practice operates
Begin here
A confidential 90 minute diagnostic.
Held in person where possible, video where not. Applied as a credit against the eight week engagement if you continue. The fastest way to know whether this is the right work, and the right fit, for you.
Request a diagnostic
AUD $2,500 · 90 minutes
Medware Advisory · inquiries@medware.com.au · medware.com.au By appointment